{"product_id":"essence-call-me-queen-dramatic-false-lash-effect-mascara-11-5ml-black","title":"Essence Call Me Queen Dramatic False Lash Effect Mascara","description":"\u003cp\u003eAchieve jaw-dropping volume and extraordinary length with the \u003cstrong\u003eEssence Call Me Queen Dramatic False Lash Effect Mascara\u003c\/strong\u003e. Designed for those who dare to go bold, this mascara delivers a dramatic false-lash look in just a few strokes, no falsies needed.\u003c\/p\u003e\n\u003cp\u003eThe innovative brush reaches even the shortest lashes, coating every hair from root to tip with intense black pigment. Its lightweight, buildable formula layers effortlessly without clumping, so you can go from natural to full glam in seconds. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDramatic volume\u003c\/strong\u003e for a bold, full false-lash effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengthening formula\u003c\/strong\u003e for a visibly wide-eyed look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense black pigment\u003c\/strong\u003e for maximum impact\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative brush\u003c\/strong\u003e that reaches even the shortest lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable and lightweight\u003c\/strong\u003e — layers without clumping or flaking\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e11.5ml\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply:\u003c\/strong\u003e Starting at the roots, sweep the brush upward through lashes with gentle zigzag strokes. Build up 2–3 coats for extra drama, allowing each coat to dry slightly before the next.\u003c\/p\u003e","brand":"essence","offers":[{"title":"Default Title","offer_id":54087843742033,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/5039\/6753\/files\/2_73f61556-570b-42bc-8021-d4900d7d760a.png?v=1781869714","url":"https:\/\/avybeauty.com\/products\/essence-call-me-queen-dramatic-false-lash-effect-mascara-11-5ml-black","provider":"AVY BEAUTY","version":"1.0","type":"link"}